I work for Biomechanics Education. At Biomechanics Education we are interested in shifting the current paradigm in the health and fitness industry. Through understanding simple and easy ways to asses a person's intrinsic biomechanics, we can COMPLETELY change the way that person is moving and exercising for the better! We are giving people the tools to hep facilitate their own change both in their body but in their quality of life. If we have a body that moves well and feels good then our experience of this life will surely be more fun and enjoyable. I'll be presenting at The Spinning Show Case to talk about why posture assessments are pointless and how we need to get away from the idea of 'ideal posture' and focus more on producing 'optimal' movement patterns instead. FORGET EVERYTHING YOU THINK YOU KNOW ABOUT POSTURE!